a serious strategy,

This question usually stems from a complete misunderstanding of those terms. So, the short answer is both. You catalogue [ SEO ] your site content inside a code snippet called metadata. That's what the search engines look for or you might say, the language that they use to communicate with your site. You can [ or depending on your use case, should ] develop a PPC campaign alongside the other. Both marketing channels, take that data and use it to position your site on a Search Engine Result Page [ SERP ].

Unless you invest in a very costly PPC campaign, most likely no. Use your common sense. Let's say you sell clothes. There are at least 20 high street shops doing the same. Also on a local level, probably your competition [ another 2 to 5 businesses ] are involved on the same trade. Do the maths. Well past 10 businesses vie for the same top 10 spots. Some of them with huge budgets spent on advertising. If anyone claims that they can do it, ask the price for the privilege and make them agree to get paid after you see the results. SERP SE Optimization is done for ethical reasons and is what Search Engines expect to find when indexing your site. See the answer to the next question.

Because it is how you build credibility with Google and other search engines, and that will pay dividends over time. When a person searches for something, they have a desired outcome. If your search engine optimized [ SEO ] content is what they are looking for [ whether it’s an answer, concert tickets, or a dog photo ] search engines [ in the long run ] will reward you by serving your site content to those who seek it. Remember that. Good honest, SERP SE Optimized content is what you should start with in the first place, and do not fall for fake promises.

In order to provide a suitable solution as close as possible to a client exact requirements, it is important to obtain as much information as to what his or her needs and expectations are, the medium from within which they operate, the scope of use for the products and services they envisage to purchase, previous experience with any of the products and services we offer, and so on. Based on the data collected we would be able to customize a flexible offer and an action plan that will suit and complement the client present setup, resources and experience.