connect
There is an extraordinary range of avenues to connect with target audiences, from content platforms [ like YouTube or TikTok ] and social sites [ like Facebook ] to microblogging services [ like X or WhatsApp ].
interact
The dynamic nature of the interaction on social media, whether direct communication or passive liking, enables businesses to leverage mostly free advertising opportunities to potential customers.
share
Create and showcase an attractive content that engages customers, at first glance to purchase products or servicers and then, share the experience. This kind of implicit endorsement drives growth.